The next in-thing!

Source: http://www.valleywag.com/

Wondering what that was all about? Well, those are extracts from the pre-view of the iPhone! As you probably know (especially if you're an iPod maniac like me) Apple pre-released its iPhone - just 4 handsets - to 4 members of the press for them to give you a peek into why you can 'actually expect' the iPhone to be a revolution. That's not saying much, because all the four reviewers are known pro-Mac/pro-Apple/pro-iPod journalists.

Nevertheless, this is the first time we are witnessing such a marketing strategy by Apple. Usually tight-mouthed about releasing details of its products, Apple has gone out of its way this time to create a huge hype about the iPhone (with nearly a million people in America booking for the iPhone a month before its release!)

What I love about Apple is its stylish simplicity! And the iPhone promises loads of such features. Like the reviewers have said, I suppose its going to take us - the normal people who don't walk around with Blackberrys (yet) - some time getting used to owning a phone without a keypad - but that's what the 'revolution' is all about I guess. With a large (and reportedly brilliant) display interface and an amazing camera, this iPod containing phone with amazing browser (again reportedly) facilities looks to be the next in-thing.

With tomorrow (29th June) being the day of its release in the States, I suppose we can expect the iPhone to be reviewed through and through before it aims for a launch back home. It is definitely going to be among the top of the list for people with the right kind of budget looking for a new, trendy 'phone'.

8 comments:

Arthy said...

hi da!! ye...its so kool na tat iphone's gonna hit the markets soon. i did manage to see a podcast on the iphone's official to-be-released meet (wink!)in which none other than the greatest jerk - Steve Jobs himself(but can't deny he's got style:))taked abt the iphone's supery classy i-pod, phone, photo-org, maps, net..u-name-it-u-got-it sorta thingie :)But you know wat..apparently apple spent so little on their advertising..it's more like they just did wat had to be done, well more like open-source advertising..lol...but in the end i guess the hype was all around it all the time!

Archun said...

@Arthy
yeah...but even that was a huge step for apple - the little marketing which they did! I guess Steve Jobs is a bit of a jerk though he's brilliant :-P

Anusha said...

Hee! On my way to university this morning, I saw the Primetime News dedicate a section to talking about how people were lining up from midnight in NYC to get their iPhones asap! And I thought, "Man, so much publicity for a phone - that must be a first!" I get that it's a big deal and all, but to an Apple non-junkie like me (I don't believe I own a single Apple accessory!), the most interesting Apple-related thing still remains the mock t-shirt that says "iPoo" with a picture of a guy on a toilet. :D

Anyway, before I start sounding offensive to all the pro-Mac people here, the new phone looks like it might be huge this year. How much does it cost, btw? Any idea?

Archun said...

@Clueless
hehe...I guess you'll start loving Apple if you begin using the iPod..its srsly sleek, stylish and quite simply one of my most prized possessions right now!! But I must admit..thatz a really kewl one liner - esp on a tee!! :-)
Anyways, I guess the iPhone costs around USD 500 right now..Not too sure what they'll be quoting for it back home..
thankz 4 commenting!

Confused Soul said...

I'm the kind who's happy with a normal phone.. a good enough camera,bluetooth and a music player :P so for me, it doesn't really matter when such things come out.. haha :)

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Archun said...

@Confused Soul
hehe..I guess I'm too much of an amature techie - the kind that gets excited when there is so much hype about something which features almost all of what you already use n know - in a totally different n unique style!

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